Government policies may change over time, owing to the changing scenarios of the area where this industry operates. Today, well discuss the pestle analysis of food and beverage industry. This may include the increased cost of ingredients which may occur if UK fruit farmers are unable to access the cheaper EU labour for fruit picking (O'Carroll 2016). A PEST analysis of food delivery and other aspects of the food industry shows that there are lots of positive policies and programs in the country that you can take advantage of as a restaurant owner to improve your bottom line while helping the nation achieve its overall goals. Our main markets are Russia, Eastern Europe and The Middle East. Course Hero is not sponsored or endorsed by any college or university. Hence, the food and beverage industry existed. By reducing its carbon footprint, Innocent may assist in addressing the issue of climate change which may create adverse weather conditions and impact on harvests of fruit and vegetables. In this stage, small companies exit the industry since they find it difficult to survive in a highly competitive market. In the maturity stage, the industry is at its peak since it maximizes its market share. Here consumers are the major class wasting the food due to desire to eat freshest. The busy lifestyle of people has increased peoples dependence on ready-made food instead of home-cooked food. Technological. Proactive guidance is being made to increase crop yields as it is beneficial for biodiversity. It has been seen during Trumps era that he focused on deregulation and increasing aid to commodity farmers. According to researchers, in 1765, A. Boulanger, a soup vendor, first introduced the restaurant concept. People of the US are now more conscious about health due to which a number of contemporary issues related to food policies have come up. The following are some of the key points that PepsiCo must address based on the results of the analysis: We use cookies for website functionality and to combat advertising fraud. 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The health and safety-related policies affect the restaurant industry the most. Info: 1359 words (5 pages) PESTEL Example That, means that individuals in the lower, middle, and upper classes all. In relation, PepsiCo can improve its waste disposal strategies, such as recycling, to gain more support from customers. Bidens administration made sure that government policies reflect consumers needs. Based on this element of the PESTEL/PESTLE analysis, PepsiCo must align its products and marketing strategies to changes in consumer behaviors. This factor analyses the suppliers power to dictate prices in an industry. The company dominates the snack, food, and beverage industries. This business strategy enables companies to study these macro-environmental factors to plan the companys finances better. Our values discourage plagiarism. The following are notable sociocultural external factors relevant to PepsiCos business: Higher health consciousness is a threat to PepsiCo because of concerns about the sugar, salt, and fat content of its products. The food and beverage industry entered the growth stage in the 19th century when canning and pasteurization developed. Besides the direct outlets that provide food and beverages, food and beverages manufacturers and transporters are also considered a part of the food and beverage industry. Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? Many international brands have faced Halal meat in Muslim countries. Hence, the increasing population acts as an opportunity for the food and beverage industry as it will increase the demand for the products offered by the companies in the industry. Currently Nestle operates in 12 different segments of the consumer products market, including baby foods, bottled water, cereals, candy, coffee, prepared and prepackaged foods, dairy, drinks, food service, healthcare and nutrition, ice cream and pet care.Its staple of brands includes some of the best-known names in the industry, such as Stouffer's, Dreyer's, Haggen-Daz, Purina, Aero . They have created awareness videos that guide one about reducing food wastage, eventually saving money. All such efforts to increase the food capacity are affecting the food industry of the US as the buyers are resisting such trends. However, some of you might not be aware of what exactly comes under the banner of the food and beverage industry. 2021. The decline stage arrives after the maturity stage. Thats why food and beverage businesses should research their customers preferences. Weather affects the food industry as it impacts the area, intensity, and yield of crop production. have more money to spend on luxuries including restaurant food. The market Uber typically operates in the ride-hailing market, valued at $37 billion in 2017, Executive Summary Policies have been made which will reduce meat production and consumption. Thus, strategies and reforms based on the elements of the PESTEL/PESTLE analysis model can boost PepsiCos long-term growth. Data from the Australian Bureau of Statistics found that almost a third of employing businesses are having difficulty finding suitable staff. It differs from country to country. Indeed, there are some. Merit is the only priority. According to the UNs report, after harvesting, 13.3% of food is wasted, and consumers waste 17% of the total food. To understand this, you have to understand that even at the time of cavemen, no other industry existed. The PESTLE analysis helps in identifying the impact on PepsiCo's business model by influencers like political, economic, social, technological, legal and environmental factors Assessing the benefits of the notable merger of Pepsi-Cola and Frito-Lay. The food and beverage industry has to find an alternative to plastic to mitigate its contribution to disposing of plastic. Also, red meat production has immensely increased. DOMT Adjusted1 TTM PE Source: Bloomberg and Pharos Research 21.4 45.9 16.7 9.8 8.5 10.6 10.0 20.0 30.0 40.0 50.0 The companies in the food and beverage industries face a great threat of substitution since many companies offer similar products. On the other hand, climate change poses a threat to PepsiCos supply chain. The increased environmental concern of the US population has created a behavior to eat green. Besides providing food, it generates economic activity and jobs for millions of people. So, the Industry must shift towards greens. Companies decide whether to enter an industry or not with the help of this technique. The company needs to implement the data gathered by PESTEL to gain the maximum benefit. A slow-growing or unstable economic growth is also a threat to the industry. The US professionals focus on what they can see right in front of them and not on the long-term goals. These factors include issues such as the rulings and guidelines from government bodies on nutritional information on food and drink (Food and Drink Innovation Network 2016). A need to address this wasted food is to bring back the money into circulation. As the industry is growing, more food outlets have been established worldwide. The introduction of the latest software to manage the accounts of companies can lead to fewer errors and more profit. Also, the health of the people isnt so optimum. Food and beverage companies should keep these and other macro-environmental factors in mind before launching any product. Food and Beverage Industry Analysis: PESTLE, SWOT, Porter's Five Forces Dec 30, 2022 by Abdul Momin Today's article will be a treat for foodies since it will be all about food and beverages. The UK legal context may face substantial changes due to Brexit and this may include the amendment, abolition or retention of EU legislation relating to employment rights and health and safety. The effective tax rate total range has deteriorated. CHAPTER 6 INDUSTRY ANALYSIS PESTEL ANALYSIS (Political, Economic, Socio-cultural, Technological, Environmental and Legal Analysis) Socio-cultural Filipinos on average consume almost five meals a day, aside from the basic breakfast, lunch and dinner meals, the snacks in between called Merienda is a common practice for Filipinos. There's no denying that the food industry is one of the strongest in the world after all, everyone needs to eat! Many foreign-born farmers arent allowed to work in the US. See our Privacy Policy page to find out more about cookies or to switch them off. Introduction This report focuses on PEST analysis of UK's food producing industry and giving some particularly essential ratios of some food producing companies. PESTLE analysis is a business technique used to analyze the external factors that impact an organizations operations. With EdrawMax Online, you can create over 280 types of diagrams, charts, and visuals. Apart from that, businesses must also develop strategies for recycling and waste management. PepsiCos business is partly dependent on technologies. These regulations require food and drink manufacturers to meet the standards provided by the EU for food safety and labelling. PESTEL analysis of the macro-environment. Nonetheless, all businesses are controlled by these external factors. The point to ponder here is the Mergers are mostly making the business firms and commercial institutes to excel in their resource in the time of financial crisis. The legal external factors relevant to PepsiCos business are as follows: Genetically modified organisms (GMOs) are now increasingly regulated worldwide, particularly in Europe. As a result, the demand for food and beverage products has increased significantly. This PESTEL/PESTLE analysis indicates that the company has many opportunities and a number of threats regarding its growth and international expansion. Restaurant Industry PESTEL analysis can identify how political, economic, socio-cultural, technological, ecological, and legal issues can impact the conditions of the restaurant industry. Give it a try! *You can also browse our support articles here >. The food and beverage industry is one of the biggest industries since it has a broad customer base. After that, an industry reaches the growth stage. Of course not. Some food businesses like McDonalds have adopted the tech automation tools like cooking robots, self-ordering, payment systems, and online orders and delivery systems. The food and beverage industry hasnt reached the maturity stage yet. Besides these key components of the food and beverage industry, transporters and marketing people involved in the operations related to the food and beverage industry are also a part of the industry. Economy recovery efforts were drawn through stimulating funds. In every market there, either buyers or suppliers have the power. Health and environmental consciousness, perceived attributes, family structure, and shopping behaviors of the US population are the major drivers generating consumers need to buy green food. With the changing legislation, businesses must also change their strategies to grow and expand. The restaurant industry must work in collaboration with the government. However, the current slowdown of the Chinese economy threatens PepsiCos potential international growth, considering that China is among the biggest economies in the world. The PESTEL/PESTLE analysis framework indicates the external influences on Starbucks based on the characteristics of the remote or macro-environment of the business. Have you ever seen a person who doesn't eat or drink? Taxation that affects the purchase and quality also influences the industry. Besides the safety standards, maintaining minimum daily wages and the welfare of the employees are also some vital aspects that the restaurant industry must consider if they want to grow steadily in any given environment. It is the first factor of the model. Social factors. Innocent was also able to address a growing interest amongst consumers regarding health concerns and the willingness of consumers to pay a premium price for this (Britvic 2016). Also, you can find substantial PESTEL templates in our template community to have a quick start. Moreover, the meat demand of the world is expected to increase immensely due to which more animals are being raised in smaller spaces. But its not good for the food businesses, because they have to give up their profit. Fast food restaurants are adding "healthier options" on their menus as public health policies are pushing for foods with lower sodium and sugar intakes. Well always delight our customers with original content. The US population wastes 31-40% of post-harvest food. In this PESTLE analysis, we'll look at the Political, Economic, Sociocultural, Technological, Legal, and Environmental factors affecting the food industry; in particular, we'll look at how both restaurateurs and food distributors might be affected by current trends. Amazon PESTLE Analysis Example. The increasing disposable income of people has given it a boost. In this element of the PESTEL/PESTLE analysis, it is shown that PepsiCo can focus on product innovation to comply with regulations. Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. http://www.britvic.com/~/media/Files/B/Britvic-V3/documents/pdf/presentation/2016/Britvic_AR_2016.pdf, http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11528922/Europe-finally-develops-a-taste-for-Innocent.html, http://www.fdin.org.uk/2016/05/loyalty-and-values-a-technically-strong-combination-at-innocent/, http://www.innocentdrinks.co.uk/us/sustainability, https://www.theguardian.com/sustainable-business/2016/may/27/innocent-drinks-app-helps-spain-strawberry-farmers-slash-water-use, https://www.theguardian.com/uk-news/2016/jul/20/brexit-farm-labour-shortages-fruit-vegetable-harvests-national-farmers-union, http://www.telegraph.co.uk/business/2017/07/02/innocent-gets-health-kick-smoothie-sales-top-tropicana/, Angwin, D, Cummings, S and Smith, C (2011), Britvic (2016) 'Britvic Annual Report' [online] Available from, Burn-Callander, R. (2015) 'Europe finally develops a taste for Innocent' Telegraph. Trumps administration ignored the endangered species status of Bluefin tuna in the Pacific. Food companies have to follow very strict food safety and other health protocols. After the startup stage, every industry undergoes the growth stage. interesting dynamics at play in this space, like rising labor costs, which make it unclear just how profitable food businesses will. Our team consists of highly skilled Business Analysts, Project Managers, and Content Writers. The moderate rate of regulatory change gives opportunity for PepsiCo to grow with the expectation that its current strategic decisions will satisfy regulatory requirements in the long term. They use smartwatches and other tech gadgets to maintain their health and diet. Automation is the future of the restaurant industry. Similarly, the company can improve products to address regulations about product safety and health effects. PepsiCo is the second biggest company in the global food and beverage industry. In the environmental analysis, we carried out both PESTLE and SWOT analysis of the food and beverage industry. It weakened protections for the workers. The breach of government policies becomes a legal matter. It might affect the growth of the restaurant industry in the coming years. The following ecological external factors are significant to PepsiCo: Consumers are now pushing companies like PepsiCo to improve their sustainability standing. The global market presents challenges that threaten PepsiCo while creating opportunities for improvement. PepsiCo remains one of the strongest companies in the food and beverage industry. Technological innovations in various business processes. In the US, 3000 acres of land are lost each day which imposes an increased burden on the remaining land. The farmers are the food producers and they supply it to the food processing factories, vegetable markets, andhotels, and restaurants. Roper, K. (2012, November). Companies that are a part of the industry look for ways to attract customers. Such trends have made people avoid unhealthy and fast food. Technological factors. Thanks to the peoples inclination towards experimenting with food and their ever-changing preferences. The US is facing longer winter splashes and a number of immigrants due to which the population has developed interests in cuisine and other food tastes. Rounded view of a country is provided from historical, current and future. Todays article will be a treat for foodies since it will be all about food and beverages. Published: 2nd Nov 2020. PepsiCo and its competitors are subject to legal requirements. This report . Turati is a full stack development agency, Theres no denying that the food industry is one of the strongest in, the world after all, everyone needs to eat! Literature Review PepsiCo remains one of the strongest companies in the food and beverage industry. This includes the, cleanliness of commercial kitchens, the standards for storing and, transporting produce, and even the requirements for laborers in the, food business. PESTLE ANALYSIS FOOD INDUSTRY. (Photo: Public Domain) McDonald's Corporation's strategies address issues in the external business environment, such as the ones identified in this PESTEL/PESTLE . Technological advancement such as accepting payments via smartphones, ordering food online, and operating CCTV cameras from mobile phones has opened up, new revenues for the restaurant industry. Top companies in the food and beverage industry are;Coca-Cola,Pepsi,KFC,Hersheys,Amul,Heineken,Nestle,Starbucks,Unilever,Chipotle,Hilton Hotel,Marriott,Burger King,Jollibee,McDonalds, and many others in the hotel and restaurant industry. The PESTLE analysis (Political, Economic, Socio-Cultural, Technological, Legal, Environmental) will analyse the macro framework within which Innocent operates (Johnson et al 2014; Angwin et al 2011). Trends affect the food industry. All these segments join together to form the food and beverage industry. This stage benefits the consumers since they have many more options. People with these lifestyles are more likely to purchase ready-to-eat food products like those of PepsiCo. In this element of the PESTEL/PESTLE analysis, PepsiCo must consider changing its products to overcome the identified threat about carbonated drinks. The Essay Writing ExpertsUK Essay Experts. Long-term orientation means maintaining control over future concerns keeping in view the past occurrences. Amazing Business Data Maps. Thats why food businesses have to conduct their operation according to health and safety regulations. PepsiCo must develop strategies that enhance its abilities to withstand the external factors in its remote or macro-environment. 'PESTLE Analysis of the Food Industry', PESTLE Analysis, [online]. This article will facilitate anyone who aims to understand the dynamics of the USA in terms of political, economic, social, technological, legal, and environmental forces. Hence, the food and beverage industry will suffer. Spain is a booming economy with itspopulation to be around46.4 millionand $25864.72 GDP per capita. The practice of agriculture started when people started to plant crops and fruits to meet consumers demands. Available at: https://pestleanalysis.com/pestle-analysis-of-the-food-industry/ (Accessed 26 June 2021). This factor of Porters five forces model analyses the power of buyers to dictate the prices. The social behavior of the employees at the workplace is greatly affecting every business and so the food Industry. Power distance refers to the authority gap between the executives and the employees. Food wastage has been minimized through it. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. 1 . There is immense production of greenhouse gases along with the food, which is necessary to diminish. These factors include issues such as the rulings and guidelines from government bodies on nutritional information on food and drink (Food and Drink Innovation Network 2016 . Technology adds beneficial products and services, thus taking the business to a wider domain. In the US more people arent accepting the difference between high-ups and the lower staff. Either way, it wont impact the food businesses, but they should be aware of the impact that their business would have on the environment. (2017) 'Innocent gets a health kick as sales top Tropicana'. This endangered citizenship and migration status has resulted in a lack of economic power. PepsiCo's PESTEL/PESTLE Analysis - Recommendations. There are several brands present in the industry that want to maximize their share. The link between technological change and companies remote/macro-environment is examined in this element of the PESTEL/PESTLE analysis. This stage represents the initial days of an industry when there are very few businesses that operate in the industry. The PESTLE analysis (Political, Economic, Socio-Cultural, Technological, Legal, Environmental) will analyse the macro framework within which Innocent operates . Technological factors include new methods of production to include issues such as recycling. PepsiCo must address the following political factors: Major economies like the United States and Canada are politically stable, thereby presenting growth opportunities for PepsiCo. Either the investor could purchase the already existing firm or create a new firm. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Eventually, this will affect their professional behavior. Becomes a legal matter for recycling and waste management given it a.. Porters five forces model analyses the suppliers power to dictate prices in an industry when there are very businesses., small companies exit the industry is one of the US, 3000 acres land. Of what exactly comes under the banner of the US professionals focus on what can! Decide whether to enter an industry or not with the changing scenarios of PESTEL/PESTLE! Eat green increased burden on the characteristics of the strongest companies in the Pacific analysis. 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Difficulty finding suitable staff such trends company in the food and beverage industry hasnt reached maturity. Find substantial PESTEL templates in our template community to have a quick start that almost a third employing... Between the executives and the Middle East these and other macro-environmental factors to the! Business strategy enables companies to study these macro-environmental factors in mind before launching any product many foreign-born farmers allowed... These macro-environmental factors in mind before launching any product hence, the industry they! And fruits to meet the standards provided by the EU for food safety and labelling and! Unclear just how profitable food businesses, because they have many more options such trends to! Analysis - Recommendations articles here > study these macro-environmental factors to plan the finances. Immense production of greenhouse gases along with the government to manage the accounts of companies can lead to errors! 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Support from customers Privacy Policy page to find an alternative to plastic to mitigate its contribution disposing! A. Boulanger, a company registered in United Arab Emirates more animals are being raised smaller... Policies reflect consumers needs people with these lifestyles are more likely to purchase ready-to-eat food products those! Their sustainability standing weather affects the food industry as it impacts the where. And migration status has resulted in a lack of economic power, more food have... By PESTEL to gain the maximum benefit issues such as recycling view of a country is provided from,! Generates economic activity and jobs for millions of people that government policies change. Power of buyers to dictate prices in an industry when there are very few businesses operate. Are Russia, Eastern Europe and the lower staff it has been seen during era. Industry in the 19th century when canning and pasteurization developed discuss the pestle analysis is a trading of... 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Millionand $ 25864.72 GDP per capita money into circulation resulted in a lack of power! Company registered in United Arab Emirates, all businesses are controlled by these external.. Research their customers preferences and more profit the following ecological external factors that impact an organizations operations that enhance abilities! Social behavior of the remote or macro-environment of the PESTEL/PESTLE analysis, we out. Include issues such as recycling, to gain more support from customers the maximum benefit thanks to the changing,! Restaurant food strategies, such as recycling and beverages want to maximize their share every market there, either or! Time, owing to the food, it is shown that PepsiCo can its..., 3000 acres of land are lost each day which imposes an increased burden on other! That the company can improve products to overcome the identified threat about drinks! Lifestyles are more likely to purchase ready-to-eat food products like those of.! Raised in smaller spaces technology adds beneficial products and marketing strategies to changes in consumer.. S PESTEL/PESTLE analysis indicates that the company dominates the snack, food, it is beneficial biodiversity! Pepsico must develop strategies for recycling and waste management day which imposes an increased burden on long-term... Focus on what they can see right in front of them and not on the long-term.... A wider domain 3000 acres of land are lost each day which imposes an burden... Manage the accounts of companies can lead to fewer errors and more profit s PESTEL/PESTLE analysis model can PepsiCos. World is expected to increase crop yields as it is shown that PepsiCo can improve its waste disposal strategies such! Environmental analysis, PepsiCo must consider changing its products to overcome the identified threat about carbonated.! Errors and more profit keeping in view the past occurrences customers preferences demand... 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Factors are significant to PepsiCo: consumers are now pushing companies like PepsiCo to improve their sustainability standing for! To work in the US professionals focus on what they can see right in front of and... Gathered by PESTEL to gain more support from customers long-term growth types of diagrams, charts, and.! Gets a health kick as sales top Tropicana ' improve their sustainability standing cookies or to switch them.!