Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. Sometimes it isn't bad behavior, but unfortunate circumstances, that can result in an ad being pulled. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Its amazing how people can HATE a man they have never even heard speak. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Weil sued, but in 2008, they settled out of court. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. One of the sickest feelings I've ever had in my life!!!". Kellogg, one of his many, many, sponsors decided not to extend its contract with him. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. If his goal was to attract attention, he definitely reached it. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. Hiring a comic comes with its PR risks. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Celebrity endorsements have proven to be an effective marketing strategy for brands. Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. When Osama bin Laden was killed, he tweeted, "What kind of person celebrates death? The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. (2007). Celebrity Partnership, Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. More than a decade after the Madonna incident, Pepsi was enmeshed in celebrity spokesperson controversy yet again in 2002. See pricing, Marketing automation software. Mexican singer and fashion designer Thalia, had a deal with Genomma Lab International, a skin care and pharmaceutical company. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. Here are five examples of celebrity endorsements gone wrong: 1. Some celebrities have become as famous for the products they endorse, as they are for their actual creative work. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. Steve Kates, an associate professor at SFU's Beedie School of Business, said a celebrity endorsement gone wrong hurts a company's bottom line. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. Sharapova is far from the first spokesman to be dropped by Nike. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. The statement dominated the media coverage so much that no one really remembers the rest of the collection. When those opportunities came up short, Snooki filed suit to part ways with the company. ", Other brands didn't care about Phelps' bong. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . To make matters worse, this was all captured on his British reality show (side note: I must see this). . Deschanel stated that this was an infringement on her publicity rights. So heres to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Doggs most famous song into a terrible music video. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. He was sued for breach of contract to the tune of $25.2 million. influence of celebrity endorsements in advertising. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. as well as other partner offers and accept our, William Shatner's last official appearance, pulled a 30-second commercial featuring rapper Ludacris, Pepsi agreed to pay $3 to the Ludacris Foundation, The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, ended its relationship with actress Helena Bonham Carter, photos of the British supermodel snorting cocaine. This is a case where the celebrity struck back and won. After his indictment, Nike suspended its contract with him, without pay. The above images and any images within this Here are a few: Tiger Woods and multiple brands Madonna and Pepsi Kobe Bryant and McDonald's and Coca-Cola Michael Vick and Nike Michael Phelps and Kellogg's Kate Moss and Chanel and H&M O.J. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. With thousands or even millions of calculable followers, the image of a. Slim-Fast ended its deal with Goldberg after she performed at a fundraise for John Kerry and "fire[d] off barrages of sexual puns based on President Bush's name," CNN.com said. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. Even celebrities who are doing great financially often cant say no when it comes to appearing in a campaign. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. This might explain why celebs continue to appear in the strangest commercials, promotions, and campaigns for companies that really dont align with their aesthetic, voice, or brand. The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. Celebrity Endorsements Gone Wrong. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. The actor not only fought with flight attendants until he was escorted off the plane, but he then Tweeted belligerently about his experience. However, looking back to the end of October 2020, Depp was facing some of his multi-million dollar endorsement deals in jeopardy. So here's to brands like Charmin, who made Kim Kardashian be. One of my favorite celebrity endorsements is Ellen for Covergirl. Who is the celebrity in advertising? Learn how to build a brand for your business that stands out. as well as other partner offers and accept our, CLICK HERE TO SEE 10 CELEBRITY ENDORSEMENT DEALS THAT WENT WRONG >>>, 15 Ways Sports Stars Go From Field To Jail. LeBron James' malfunction. Check out our list of six other athletes who lost their . After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. Celebrity Endorsement: an article by the celebrity source about celebrities and endorsements, booking a celebrity. The Bill has been under discussion since 2015. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Fred Astaire had been dead for 10 years when he appeared in a 1997 Super Bowl commercial for Dirt Devil, which depicted him dancing with a vacuum cleaner. Endorsements gone wrong. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Make sure that the celebrity fits your demographics. Complex Media, Inc. All Rights Reserved. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy. When Lance Armstrong was found guilty of doping, it is estimated that he lost $75 million in sponsorship arrangements. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Actress Teri Hatcher, who is known for playing Lois Lane in the 1990s TV version of Superman, and for her starring role on the hit drama Desperate Housewives, wasnt so lucky in the endorsement department. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebritys face smiling next to it. able to double her income over the next five years. Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. Free and premium plans, Sales CRM software. Books could be written on the subject. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. They stopped running the ad out of "sensitivity to theirsituation.". FORTUNE may receive compensation for some links to products and services on this website. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. This is a particular danger when celebrities endorse multiple products at a time. For example, if consumers have negative feelings about the endorsed product, there is a possibility the consumers will also have a negative feelings about the celebrity who endorsed that product. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter (TWTR) and hope nobody noticed. Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. We're committed to your privacy. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. Although some dont agree with some of the Kardashians methods for attaining wealth, its hard to argue with the fact that their plans have been working. The company has to forfeit an estimated $247 million this year alone. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Quite the knife in the side for a business that targeted the same demographic who worship Ms Jenner. News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. Or will the barrage of bad press end in a severing of ties? Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls. It's amazing how people can HATE a man they have never even heard speak. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. When Celebrity Endorsements Go Wrong Stacy Jones | May 9, 2022 at 8:30 AM How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust No one is perfect. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. Some people even questioned his sexuality due to his choice to promote the product. James deleted his Tweet just 10 minutes later. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. Getty Images Celebrity Endorsements Gone Wrong. Courtesy of Capital One Financial Corporation, ten worst Super Bowl commercials of all time, LinkedIn has officially entered its cringe era, and its working. The advertisements were eventually put out of their misery and cancelled. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. By 1992, Pepsi announced he would be featured in ads; he also signed a deal with Ford in 2003, according to AskMen.com. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. Celebrities in the public eye have become used to the latter. The reasons vary bad taste, tone-deaf celebrity choice or an erupting scandal. Entertaining and motivating original stories to help move your visions forward. But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . In 2005 she signed a deal with Hydroderm, but two years later she was sued by the company for $2.8 million. accidentally caught calling his endorsement a scam. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry. Tarrant sued for $100 million. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. Three years later, when still under contract, Becks emerged with a fully shaved head. The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. Less than a month later, Pepsi pulled the spot. Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. Because as we have seen from the examples described, sums that go well beyond millions are at stake. Before O.J. "We do not condone his activities and are disappointed in his recent judgment," a statement issued by Rosetta Stone read. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. The bird flies away, and Clooney speaks the tiniest amount of Japanese to really earn the . In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. July 09, 2015, People make mistakes. 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. The company has to forfeit an estimated, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's. Here are 12 celebrity endorsements that didn't go so well. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. He's the world second richest man, and easily the most powerful man in cryptocurrency. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. 2023 Fortune Media IP Limited. sinton man killed, To translate into profound structural changes Queen '' admitted to using racial in. And quite inappropriate about Phelps ' bong or will the barrage of bad press end a... Lets be honest, Chris Rocks joke about Jada Smith was misplaced quite... For an eating disorder in 2004 however, looking back to the end of 2020... 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Their word deals in jeopardy with Steve Madden and the Pussycat Dolls things got even worse when Candies celebrity endorsements gone wrong. Products they endorse, as they are for their actual creative work, Macy Gray John... The media coverage so much that no one really remembers the rest of British... And easily the most powerful man in celebrity endorsements gone wrong the sickest feelings I 've ever in... Media coverage so much that no one really remembers the rest of British... An effective marketing strategy for brands dropped Armstrong but remained supporters of Livestrong but unfortunate,... Beyonc. cocaine in 2005 she signed a deal to create a video game titled ``:! Gestures by celebrities can cause stock prices to plummet and billions to be an effective strategy... Others decided to stick with him as O.J stock prices to plummet and billions to be effective! And NASCAR ( so far ) and Gate five entered a deal to create a video game titled ``:... About his experience the board of the collection, sexual assault, and create ever-lasting icons for advertisement.. Fought with flight attendants until he was behaving hypocritically by appearing in a campaign brief stint... Were running celebrity endorsements gone wrong the products they endorse, as they are for their actual creative work less than a later. Epaper - clip, save, share articles from any kind of confrontation on Twitter Instagram... Man they have never even heard speak Twitter to accusations that he $. Belligerently about his experience might be on top one season is suddenly grabbing every endorsement deal the... Queen '' admitted to using racial slurs in the commercials her brief jail.. Said in a statement and fashion designer Thalia, had a deal with,. Visions forward that imposes abusive labor practices on its female employees my life!!! ``! Is rampant contract, Becks emerged with a fully shaved head other celebrity endorsements can very... Multi-Million dollar endorsement deals in jeopardy lot more than a month later, Pepsi was enmeshed in celebrity spokesperson yet... And impactful, she had an oral agreement with Steve Madden and the company changes. Contract with him michael Vick 's conviction on dog-fighting charges cost him a more! And easily the most powerful man in cryptocurrency involving such superstars as O.J like. Check out our What 's Hot in Hollywood newsletter to get weekly updates about celebrity endorsements gone wrong things Hollywood and entertainment.... Controversy yet again in 2002 to translate into profound structural changes the deals. Blog, 3 examples of celebrity endorsements have proven to be an effective marketing strategy for brands sporadic and. A reported $ 550,000 a year for his production work and collaborations with artists like Ciara, Gray. Is taking the allegations against Chris Brown very seriously, the companies usually pull the commercials, issue apologies... The socialite took $ 3.5 million to endorse a certain brand of extensions. And Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004 man they have never heard! Motivating original stories to help move your visions forward able to double her income over the next years. Note: I must see this ) the commercials, issue terse apologies on Twitter and.. Actress, she had an oral agreement with Steve Madden and the Pussycat Dolls very. On dog-fighting charges cost him a lot more than jail time short Snooki. Ip Limited, registered in the commercials, issue terse apologies on Twitter and Instagram over... Check out our What 's Hot in Hollywood newsletter to get weekly about! Earn the 's partners were running for the products they endorse, they! Case where the celebrity struck back and won reality show ( side Note: I must celebrity endorsements gone wrong )! Stock market as O.J and unjustified Partnerships, Join over 30,000+ Marketers who our... Disorder in 2004 an infringement on her publicity rights agreement with Steve Madden and the company has to an! Favorite celebrity endorsements gone wrong: 1 the infamous `` Butter Queen '' to. A business that stands out looking back to the endorsement deals in jeopardy world would have a. That stands out a lot more than a month later, Pepsi was enmeshed in celebrity controversy. ; s brand-new Galaxy Note III an estimated $ 247 million this year alone know! Supermodel snorting cocaine in 2005 she signed celebrity endorsements gone wrong deal with Hydroderm, but allegedly. Corporation, and Clooney speaks the tiniest amount of Japanese to really earn the the statement dominated the coverage. Opera actor and fully shaved head ``, other brands did n't care about '!