So AI should be a force for good. He made this persuasively clear by literally saying that it is necessary To cut off your feet to wear the shoe (xue zue shi lu). Mr. Ren: They are more than welcome to come visit us in Shenzhen. You've obviously not been present in that market for a while, Huawei has been in a lawsuit over there suing the government. The major form of analog control was a proportional-integral-derivative control. The contrasts were stark. As a result, I went back to where I started and jumped into the market economy. Today, only 30 years later, ultra-broadband has become accessible in most rural areas around the world. With the accounting error, Hill broke a big rule but we suspect that had he followed the smaller rules around issues like showing favoritism to family members, he would have had a better chance of survival. Mr. Ren: I think the most essential factors to judge guilt are facts and evidence. Access more than 40 courses trusted by Fortune 500 companies. However, most of us didn't really understand how important this decision made by the CPC's Central Committee was. and pay only $8.50 each, Buy 50 - 499 Thirdly, its his sense of management that helps him to become an excellent leader. We are going to make this happen. That's how we started out. The first phase ran from 1987 to 1997 and can be characterised as the years of chaos, in which Huawei, in the words of Zhengfei: was trying to survive the entrepreneurial stage. Huawei uses this grey management approach to create a strategic framework when dealing with dynamic situations, enabling the organisation to systematically integrate seemingly paradoxical or . In fact, the company only seems to be growing stronger. It allows a leader to impose expectations and define the outcomes. High-OQ leaders foster an understanding, or ethos, of who we are. When leaders move from managing individuals or small groups to leading entire organizations, they need to create a shared understanding of whats important and what the organization stands for in other words, an ethos. This is surprising because Huawei has been very active in 2014 and 2015 in securing many partnerships with European firms, ranging from a focus on cloud storage and cell phone applications in security areas. This is a challenging competency and a powerful one. I had no idea. Ren Zhengfei had very clear vision for Huawei, which is to help customers realize their dreams. They need to recognize what aspects of the status quo need to be challenged and they need the discipline to avoid wasting time rebelling in ways that are not strategic and wont move the organization forward. Our network equipment sales dropped 1.5% last year, but enjoyed a 15% increase in Q1 of this year. We should not worry that it will hinder social progress. I told him that I didn't actually know that the barriers were so high, and once we had entered the industry, there was no turning back. The relationship between China and the European continent carries much history with it. Recommended Lists: Scorpio Entrepreneurs This incentive performance system ensures that people are not only motivated to work hard towards collective success, but probably even more importantly it ensures that Huawei really is an employee-owned company. He took. He does not only consider this kind of power to be an important personal characteristic but sees it as an essential part of the Huawei culture. Do people know what type of leader you are and what to expect when they interact with you? We have set up this joint lab and adopted a co-leadership mechanism, where leaders from the coal industry have a greater say on mining aspects, while Huawei leaders have a greater say on the . In the early years of Huawei, Zhengfei was very much aware that their products did not meet the standards of those of its competitors. Many Chinese believe the blueprint for Huawei's success was created by its founder and long-time CEO, Ren Zhengfei. In many ways the second skill is the more difficult one to develop; most top managers are competitive, and their natural reaction to a challenge is to take it head-on. However, monopolies in these kinds of technologies will benefit the world, rather than harm it. Huawei, one of the biggest company focusing on making communication tools like cellphones, is famous all over the world. At Huawei, we often talk about the term of "Van Fleet Load", which was invented by a general of the US army. If no one dares to invest in the US, then how can they make up for lost tax revenue? Leading Huawei: Seven Leadership Lessons of Ren Zhengfei, The relationship between China and the European continent carries much history with it. Ren has adopted the "controlling only" style which has made him successful leader. (Stanford Business Schools Richard Pascale once said, It is easier to act your way into a better way of thinking than to think your way into a better way of acting.) The approach is particularly useful in organizations where the leader has limited hierarchical power. Learn how to create a winning business plan. In a way obsessed by doing good for the customer, Zhengfei is relentless in communicating this purpose by means of stories to his employees and convincing them that they all should be dedicated to pursue the mission of the company: To connect people via communication.. Arjun Kharpal: Mr. Ren, we spoke about Apple and Steve Jobs. The qualities that help managers rise in the organization emotional intelligence, high IQ, technical competence, and so forth dont necessarily make them effective once theyre in a leadership position. This way, we will be able to make world-leading products. One key OQ competency is sending messages that reinforce the strategy. What is the problem with translation software that has faster computing? During China's Cultural Revolution, I designed a small instrument using my math skills, and actually received recognition from the government for this device. Over the next five years, we will invest more than 100 billion US dollars in R&D to restructure our networks. Germany proposed the establishment of a unified global convention that would bar all equipment vendors from installing backdoors, and require them to sign a no-spy agreement. But I don't think Huawei can help solve the disputes between the US and China. In 1960, there was a serious famine in Guizhou Province. It is great in that it has always pushed to make the market bigger, not smaller. His management of the company is heavily influenced by the childhood hardship he endured during the Cultural Revolution and the military values instilled in him during his 6 years in the PLA. A great increase in material wealth would also help to significantly enrich culture. We earned a bit of money this way. We only focus on edge computing. Gradually, we have become a leader in this narrow, focused area. So George revamped the universitys advisory board meetings. I couldn't really get what the market economy was about, so I ended up making a mistake while working for a state-owned company which got me let go. Huawei's founder Ren Zhengfei in a media interview 5 or 6 months ago said that the effect from the US sanctions has been less severe than he had feared. Divested mid-price range Honor brand in Nov 2020. Ren said, Huawei people, especially the leaders, are destined to work hard for a lifetime and to devote more and suffer more than others. That ethos emphasizes that individual aspirations are subservient to the needs of the company, just as individual wolves are subservient to the pack. We cannot deny the role that enthusiasm plays in the procedure. Fuelled by his passion, Ren Zhengfei works hard to translate the purpose of the company into a vision aimed at Huawei achieving a world leading status. China Europe International Business School. For me, it was an exciting experience. Taiyuan, Shanxi. The negotiations between China and the US have nothing to do with Huawei. I had a vague feeling at the time though, that the communications industry was about to explode and so I started looking for opportunities in this market with tremendous potential. Mr. Ren: I can't speak for other companies; I have no authority over them, but Huawei will be the first company to comply with this agreement. Do you feel that technology has been a force for good or a force for evil? Why European Companies Should Double Down on AI Now, The Role Of Mobile Learning In The Future Of Remote Work, Connecting the Unconnected in the Automotive Industry Four Ecosystems that are Reshaping Automotive Industry Collaborations, Robot Travel Agency: A Warm and Technological Welcome, Riversoft Makes the Connection: From Travel Services to Medical Data Via NLP, Whats Next for TravelTech? The US and Canadian legal systems are open, transparent, just, and fair. By the time I got my business license, I didn't have a single penny left. Early life. When there is no cure to a disease, maybe we can look into gene editing. So it's impossible for me to enjoy the same prestige as Jobs. Ren innovation skills and technical knowledge. So AI will make the world better, not worse. What we have is not some kind of nuclear bomb or weapon. That means there is space in there. You're seen as a visionary very much here in China in the technology world. Even if AI poses other threats, we can manage them with laws and rules. So our products needed to be standardized. In fact, the recent and growing success of Huawei in Europe can also be attributed partly in addition to their service-oriented focus (see again the point of purpose-driven ambition) to their philosophy of explicitly incorporating a strategy to develop cooperative relationships with competitors in the market. Nothing we've achieved would give us the right to neglect any laws or overlook the technologies of any country. Our employees are used to the way I speak. CNBC is a division of NBCUniversal. He is recognized as a leader who motivates to facilitate innovation at all levels. Mr. Ren: The first time I heard warnings about the societal impact of AI was from Bill Gates and Stephen Hawking. Below is the transcript of a CNBC Exclusive interview with Ren Zhengfei, Huawei Founder and CEO. People don't object to the editing of plant genes. For example, in the early years of Huawei (Phase 1), he regularly told stories to employees that he believed that in 20 years Huawei would have 1/3 of the market share in the world, despite the fact that at that time Huawei only employed about 200 employees. Secondly, hes full of enthusiasm and ambition. Second, we don't really sell in the US market, so we will not be affected by a sales ban. We also use third-party cookies that help us analyze and understand how you use this website. That's my only ideal. Do you think that companies like yours are too powerful and need to be regulated? Have you thought of retiring any time soon? company using his skills and core competencies. One Chinese company that is increasingly becoming active in Europe is the Chinese telecom giant Huawei. All Rights Reserved. Its this kind of spirit in Ren zhengfei that propels his company to become one of the best in China even the world. Leadership Style Assignment : Ren Zhengfei. Particularly the Silk Road Economic Belt and the 21st Century Maritime Silk Road initiatives, which include a patchwork of diplomacy and free trade zones, have received their share of attention. Combining storage and computing will enable devices to run faster. First, embrace bureaucracy rather than rail against it. Precisely speaking, the core of his leadership strategy is the purpose-driven ambition. We don't talk about anything else, because we know that our communication is being monitored. When Ren zhengfei advocates Huawei would occupy one third of the Chinas wholesale market, people all took it as a joke. A common theme in everything that Ren Zhengfei as a leader undertakes is the ability to reflect, think and act. The US needs the Chinese market, and China needs technology from the US. The last thing we want is to have bureaucrats or managers lead our way in technology. Nevertheless, Zhengfei remained persistent in talking about his ambitions at all kind of occasions. In the third phase, after 2007, the strategy was to simplify management and be creative with top talents to turn Huawei into an efficient and creative creator of customers dreams. It was hard times. AI can help translate text into 70 different languages simultaneously. Tanks can cross a swamp, but needles can pierce hard things through. Steve Jobs is known more internationally. This practice differed from the ones used by Western companies, which had advanced technologies and equipment, but ignored their services sector. Mr. Ren: She will continue to do what she has been doing. Mr. Ren: Because I don't actually know technology that well, and I didn't invent anything. Later, that company stopped working with us. The engineering troop I was in was among one of the first troops to be disbanded. Do you think Huawei is at that point yet? True to this Chinese saying, Zhengfei has indeed proven that he had the influence and insights needed to design the most effective strategies to ensure that Huawei has grown into a world leading company across three phases, each lasting about a decade. I said I couldn't even imagine what it would look in two or three years. If we get caught in the middle, we will be crushed like a watermelon when these two powers clash. It was all about hard work to bring the company up to the level that it was able to provide higher-quality service. By the time I left the military, 186, 286, and 386 had dominated the computer world. China has a population of 1.3 billion consumers. Fostering an ethos requires taking two important steps. Arjun Kharpal: In terms of the way he's negotiated with China, some people would say that actually he's managed to get concessions for the US. Arjun Kharpal: You mentioned in our conversation that people ask you about your vision for 20 to 30 years, but you don't even know what's going to happen in the next two to three years. What makes Huawei interesting is its rate of growth and . As we noted earlier, often references to past historic events are used to shape actions and beliefs towards the future. If the US government speaks ill of Huawei, why couldn't the Chinese government speak in our favor? Although he has introduced a strong focus within Huawei on continuously learning and reflecting, he leads his company with the passion of a true founder. These figures show that we are still growing, not declining. Mr. Ren: I think the biggest technological advances will be seen in AI experimentation and applications. This approach transformed Huawei into a company of strivers and fueled rapid business growth. According to him, Huawei should be focused on building a company where peoples minds are the main asset and resource to rely on. In China, leadership has traditionally been grounded in a hierarchical top-down management system. Ren Zhengfei, a founder of Huawei, conducts the personal communication style inspiring employees to achieve high results. Mr. Ren: In a long run, I can tell you clearly that I will retire as I won't be alive forever but in a short term, it depends on my mental agility as I get older. High-OQ leaders use action strategy rather than consensus building to pursue strategic goals. And I don't really care about all that. At first, we had several hundred employees focus on this point, then we had several thousand, tens of thousands, and now we have hundreds of thousands. But if you were in the room with the US President, what would be your message to him? But there are critics who point to certain national intelligence laws in China that compel Chinese companies to help the government with national intelligence work if they're asked. On the other hand, Zhengfei is also known to give much freedom when it comes down to how decisions are executed. Arjun Kharpal: But you created the world's largest telecom company. Ren Zhengfei is known for avoiding quick decisions and forcing himself to take time to reflect. Arjun Kharpal: I want to go back a little bit to talk about the US-China trade war because Meng Wanzhou was arrested in Canada on behalf of the US authorities. This focus on unlimited delivery of services helped Huawei to gain the reputation that they sincerely cared about the needs of their customers, and as a result gave them a competitive advantage. . It is a well-known fact that Zhengfei truly lives this purpose and pursues it with unlimited energy, making Huawei his natural born mission. That's the shortcoming of Trump's approach. Ren Zhengfei has lead Huawei to become a global brand making the top global 100 by 2017 (Huawei 2017). Leadership styles. At the start of his tenure, only 1% of the 300 faculty publications a year were in managerial journals, and those were not the top journals. Jobs then dropped the device into an aquarium, and bubbles floated up. Facts and evidence should be made public and transparent in the courts, which are the basis for fair and just judgment. What they lack and what successful leaders embody, down to their marrow is organizational intelligence. The law governs what's in between the transaction. For example, In the UK, Huawei has put much effort into convincing the British government and general public that they and their procedures can be trusted, by (a) Setting up the Cyber Security Evaluation Centre in Banbury to ensure the quality of their equipment, and (b) Cooperating with the GCHQ, the UKs signals-intelligence agency, to ensure that the networking equipment and software is reliable and secure. If everyone went to invest in the US, the US economy would grow dramatically. When he reduces taxes, he must be hoping to attract more investment. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. Huawei has kept a low profile, ever since it was founded. For example, Huawei equipment broke down frequently, so Huawei technical engineers went to customer equipment rooms to repair the equipment at night when the equipment was not being used. Struggling a bit can be good for them. Effective moments of theater have three important characteristics. Some people asked me what the world would be like in 20 or 30 years. Part of making the dreams of customers to come alive is the idea that providing the best service possible is crucial to the success of the company. Any one of these things could help them conquer the world. For example, if AI is applied to tractors, they will be able to work 24 hours a day. Mr. Ren: There are perhaps some employees who have been intimidated by my military-style speeches, because about 160,000 employees have left Huawei. I think Google might one day come up with a medicine that helps people live forever, but I may not be able to see it coming. So Microsoft is the winner and it dominates the market. For such a powerful country to be scared of a small company like us, some other countries are saying, "Your products are so good that the US government is scared. At that time, Zhengfei clearly used a competitive mindset as the driving force to grow as a company. In particular, the emergence of AI has accelerated social progress. Indeed, EU officials initially wanted to investigate the anti-dumping act in relationship to Huaweis products. Some US politicians are criticizing Huawei everywhere they go. Zhengfei was very clear about this ambition and demanded that all Huawei employees would adopt the US-based way of looking at business as introduced by IBM. Decisions were taken much slower than in the first more chaotic years of the company and fear existed that the bravery and courage underlying the companys striving for innovation would disappear. | All rights reserved. We can scale down a little bit. The secret is to take advantage of opportunities to do something symbolic in a surprising, high-impact way that will capture the attention (and, hopefully, the hearts and minds) of the organizations members. Now we talk a lot about genetic modification, or gene editing. His tax cuts are helping revitalize enterprises. This statement was understood as underlining that his global ambitions were there to stay and grow. I majored in architecture back in school, but I studied electronics technology myself. This case focuses on the distinctive "paternalistic" leadership and management style of Ren Zhengfei, founder of Huawei Technologies Co., Ltd. (hereinafter "Huawei") and considers whether. He created a new position, director of external relations, and placed that director and the director of marketing on the management committee. The European Business Review is not responsible for any financial losses sustained by acting on information provided on this website by its authors or clients. Although he is a billionaire, Zhengfei prefers a low profile lifestyle and even travels on the public transport. A great opportunity arose when one senior professor complained that the teaching program staffers acted as if the faculty worked for them, rather than the other way around. The importance of thinking, in his view, is that it provides the skills to connect the dots needed to work with an agile vision and strategy. Director, CEO Born on October 25, 1944 into a rural family where both parents were school teachers, Mr. Ren Zhengfei spent his primary and middle school years in a remote mountainous town in Guizhou Province. He relentlessly convinces his employees through stories and actions. Mr. Ren: I think technology will advance even faster than we could ever imagine. We believe US laws are open, transparent, fair, and just. Consequently, Huawei's performance took a nosedive and employee satisfaction also sank. The leadership of Ren Zhengfei, however, does differ from this rather "controlling only" style in important ways. We will put more money into research in new frontiers. On April 12, at the "16+1 Summit" in Croatia, Premier Li repeatedly told all our employees not to install backdoors on networks. You are less known internationally. Zhengfei was very clear about this ambition and demanded that all Huawei employees would adopt the US-based way of looking at business as introduced by IBM. Get a subscription of Desklib online learning library for homework help, assignment help, case study and dissertation help by filling up your requirements and secure better grades. In phase 2, running from 1997 to 2007, Huawei became more structured by hiring IBM to implement management structures as these were completely lacking at that time. However, Ren zhengfei and Huawei made it in the end. Around 2008, Professor Arikan published a mathematics paper. Is that something you would welcome? The interview was first broadcast on CNBC's Squawk Box Asia on 15 April 2019 and the full interview will air as a special episode of CNBC Conversation on Friday, 19 April at 9am (SG/HK). Organisations need to implement leadership innovation to secure a successful and profitable future, as Ren Zhengfei has done with his multinational company Huawei. None of the information on this website is investment or financial advice. I think he was super great. At first, this focus approach let us start pulling ahead of our Western peers in a given area. Everything is limited. True to this Chinese saying, Zhengfei has indeed proven that he had the influence and insights needed to design the most effective . Being born blind and deaf is caused by missing of genes. Mr. Ren: I don't know about technology, management, or finance. I raised a total of over 20,000 RMB to pay the variety of fees needed to start a company. However, there was no way back. In that case, billions of dollars would be stuck in the US. In the Qingdao headquarters of the Chinese company Haier stands a display case containing a sledgehammer. (Academic publishing, he believed, was a necessary but not a sufficient condition for RSM to be recognized as a top business school.) Arjun Kharpal: Would you support similar ideas about no-spy agreements in other countries, including the US? The country wanted to reform and open its doors. A TRANSFORMATIONAL LEADERSHIP ON REN ZHENGFEI very clear vision for Huawei believes in realizing his own employees' dream first an Employee Shareholding Scheme with Ren Zhengfei only holding 1.4% Employees express their views and share knowledge on Xinsheng Community 2018,ren zhengfei published a document criticizing the company's leaders for mismanagement and fined himself 1 million yuan The story goes that Zhengfei was so moved by the work done in those labs that he cried. In this case study that focus on leadership, leadership is defines as the behaviour of an individual when he or she is directing the activities of a group towards a shared goal. We will comply with European cyber security standards and the GDPR. After getting, retired from the military, Ren has planned to work in electronic business. We are also collaborating with many vendors in the storage domain, trying to do better, because in edge computing, we will see either CPUs embedded into storage devices or the other way around. Collective decision-making ensured that Huawei made fewer mistakes and absorbed collective wisdom, but it also caused rigidity. Is not some kind of occasions the end it allows a leader to impose expectations and define the outcomes penny. Us economy would grow dramatically the approach is particularly useful in organizations where the has. And Stephen Hawking events are used to the pack in this narrow focused! 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